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Human Values in Advertising:
Industry Pulse Survey
As a human-centered talent partner to leading advertising agencies, PEONY Talent set out to explore an essential question rarely asked in our industry: how are core human values showing up in today’s agency world? Drawing on insights from employees across U.S. ad agencies, the survey offers a revealing pulse on the industry and invites leaders to reflect on the cultural forces shaping advertising today.
This study captures how agency employees perceive the strength of core human values across their own agencies, their client relationships, and the advertising industry as a whole. It offers a comparative view of where these values hold, where they fracture, and where tensions emerge across contexts.
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